I Wanted to Write

Lately, I've wanted to write.

I make clothes, so most of what I do is visual.

But recently, I just wanted to use only words.

Just words.

 

Would that even work?

I run a fashion brand.

What happens if I don't show any pictures?

Can words be enough?

 

Maybe I just got tired of looking at so many images.

 

Photos.

Videos.

Scrolling.

Scrolling.

Scrolling.

... or maybe some things just want to become words.

 

I realised that most of the honest things I write end up in my Instagram Stories.

Maybe that's because they disappear after a day.

I liked that.

Some thoughts belong to a particular moment.

I never felt like they needed to stay forever.

And maybe I also liked that they only reached the people who were already there.

I still do.

But I also wanted a place that's a little quieter.

A place where the words can stay.

I don't know why I felt that.
But I'm already doing it.

 

So... welcome!